Advertising for caffeine-free coffee is about as stimulating as caffeine-free coffee. Unless you're rebranding it as something new and exciting, which is what we did with this Caribou Coffee® campaign for their new decaffeinated drink COFFREE. Winner of a silver Addy for Magazine Campaign at the American Advertising Awards.

Coffree Print Brain.jpg
Coffree Print Whole Body.jpg
Coffree Print Stomach.jpg
Coffree Print Heart.jpg
Coffree_Outdoor_CountSheep.jpg
Coffree_OutOfHome_AirplaneMode.jpg
Coffree_OutOfHome_Lavatory.jpg
Coffree_Outdoor_YourMattress.jpg
Coffree_Outdoor_DissolveMetal.jpg
Coffree_NotPartOfTheShow.jpg
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